Steer into the skid
We advise our clients to be prepared for a crisis. Think through all the possibilities and formulate an action plan for your worst-case scenarios. Having a thoughtful, thorough plan truly is the key to positive pr …
We advise our clients to be prepared for a crisis. Think through all the possibilities and formulate an action plan for your worst-case scenarios. Having a thoughtful, thorough plan truly is the key to positive pr …
Every business has a brand. A look, a tone, a consistent message that makes your business identifiable in a sea of competitors. Anyone who’s ever worked in public relations or marketing knows to achieve a cohesive …
If you check out the team bios on the BWG website, everyone lists a favorite quote or words to live by. For me, it is: What you sow today determines your harvest tomorrow. Pretty straightforward and pretty …
Wise organizations keep a crisis communications plan at the ready and update it regularly because failing to plan is planning to fail. That famous quote, often attributed to Benjamin Franklin with a similar iteration from Winston Churchill, …
A strong public relations program involves establishing and maintaining a positive reputation for an organization that highlights services, strengths, and its people. One of the most impactful tools in reputation building is employee testimonials. While gathering …
Recently, one of Blue Wagon Group’s clients approached us for assistance with an application for an industry award. Of course, we were more than happy for the opportunity to highlight its accomplishments. In today’s competitive marketplace, …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.