Defining and addressing a client’s specific needs is at the heart of what we do.
We can help you assess, develop, and execute your strategic communications plan, from concept through evaluation. We can come in and manage the entire communications function for you, or serve in a support role if you’re simply looking for additional assistance.
- Project management
- Editorial services: writing, editing, publications management
- Community relations & outreach
- Internal communications
- Social media strategy
- Special events
- Strategic planning
- Marketing communications
- Corporate social responsibility
- Media relations: planning, outreach, monitoring, response
- Crisis communications: planning
- Reputation/issues management
How We Work
How do I work with Blue Wagon Group?
It’s actually very simple. We help clients define their communications challenges and develop customized work plans that specifically address their needs. Want help implementing all or part of the plan? We can do that. Looking for someone to bring a fresh perspective to your communications function, but have the internal resources to implement the plan on your own? That works, too.
Why should I use an independent communications professional and/or a small, virtual agency instead of a traditional agency?
One of the best reasons for using a virtual agency is that lower overhead and higher productivity result in lower fees for you. But the benefits don’t stop there. Senior level professionals work on your project at ALL stages of development and implementation. That means you’ll constantly be in the very capable hands of a seasoned specialist. And, perhaps the most important reason of all comes down to something everybody wants: You’ll receive the close, personal attention that you and your company deserve.
How can public relations help my business meet its goals?
In today’s marketplace, using an integrated approach to marketing is essential to success. Public relations certainly isn’t the only tool you should use, but it is one of the most important ones in the marketing mix. Not only does it promote your company or organization through community and media relations, it can also seamlessly support existing marketing and sales efforts, build buy-in among internal and external stakeholders, allow you to monitor your competitive environment more effectively, and help you build your market share through meaningful corporate citizenship activities that benefit everyone involved.
How can supplementing my in-house communications team with an independent consultant benefit my company or organization?
We certainly don’t need to tell you how taxing the communications function can be to a company’s internal resources. It requires a constant and focused effort by everyone involved. And, many times, those charged with handling communications also have a multitude of other tasks that demand attention. Working with an independent consultant team allows you to strengthen the performance of your internal communications staff by injecting fresh ideas and new approaches to the process and lightening their load a bit. Also, for larger projects, an external consultant or team can be brought in to devote undivided attention to it—freeing up your time and your staff’s time for other important assignments.
Have you ever collaborated on a project like mine or worked for a similar organization?
Probably so. But, if not, we’ve most likely worked on one comparable to it. Don’t worry; we can bring in additional team members with the relevant experience if necessary or connect you to another source for help.
What do you mean by “integrated marketing communications?”
Essentially, making sure you are getting the biggest bang for your buck. Integrated marketing communications is an approach tying all your public relations, marketing, and internal communications together so that you have a focused effort in meeting your business goals and supporting your organization’s strategic plan.
Clients & Partners
We believe working effectively with clients is best approached as a collaboration. Since the inception of Mayes Communications in 2004 and now as Blue Wagon, we’ve met and worked with lots of great people and organizations – big and small – through our own connections or through other agencies and independent consultants.
- American Heart Association
- Styrene Information & Research Center
- Vocera
- American Diabetes Association
- Kaiser Permanente MidAtlantic States
- MidAtlantic Permanente Medical Group
- St. Thomas Rutherford Hospital
- Medstar Health
- ITS America
- National Center for Responsible Gaming
- Pharmacy Quality Alliance
- River Montessori Public Charter School
- Oceana
- America’s Electric Cooperatives/NRECA
- Anne Arundel Medical Center
- Society for Competitive Intelligence
- Veterinary Holistic Center
- Association for Healthcare Philanthropy
- American Society for Radiation Oncology
- National Telecommunications Cooperative Association
- PetSage
- 100 Women Who Care NoVa
Accolades
Past Awards
Kasier Permanente Mid-Atlantic States 2010 Community Benefit Annual Report
Winner of Thoth Award, PRSA-National Capital Chapter
Kasier Permanente Mid-Atlantic States Media Kit
Winner of “Best in Maryland” Award, PRSA-Maryland Chapter
MedStar Health Corporate Privacy Department Internal Communications Campaign
Winner of “Best in Maryland” Award, PRSA-Maryland Chapter
MedStar Health “What is a breach?”
Winner of Thoth Award, PRSA-National Capital Chapter
SIRC’s development of YouKnowStyrene.org
Winner of “Award of Excellence,” PRSA-Maryland Chapter