Purpose pays
When defining a brand’s purpose, one must think back and ask the tough question: why wasthe product/service was created? “To make money” is no longer a feasible answer in today’s saturated marketplace. Once you have clarity on …
Category Archives: Branding
Less sell and more serve
Your brand is more than your logo or your company website. Your “brand” is a series of intangible attributes that define your company. But what does that really mean? And what is its purpose? A consumer in today’s …