About

Blue Wagon Group is a small communications firm serving clients across a wide spectrum of industries. With our roots in healthcare, we currently provide our services to clients in both the non-profit and for-profit realms – trade associations, NGOs, technology companies, and healthcare organizations.

Headquartered in the Atlanta area, Blue Wagon Group is an evolution of Mayes Communications Inc. Our early years fostered some amazing growth and collaborations with clients, other agencies, and comms pros, leading MayesComm to evolve into a true-blue team. We rebranded in 2019 to better reflect that team approach.

Celebrating 20 years, we continue to grow — as a team and with our clients — and strengthen our reputation as a go-to partner known for client service, broad experience, and collaborative success.

Why a wagon and why is it blue?

Because it’s fun and creative, and it implies we – as a team – and our clients are going somewhere. The color blue represents calm, strength, stability, confidence, and trust – the very traits we use to build relationships with our clients and colleagues.

 

Meet Blue Wagon Group

Blue Wagon Group is an “independent practice,” meaning principal and owner Nancy Mayes is in the driver’s seat, yet she’s assisted by several skilled navigators. The BWG team is comprised of savvy, smart women with strong experience and credentials. And if a client’s needs warrant other expertise and additional staffing, Blue Wagon operates as a “virtual agency” to bring in those resources.

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Nancy Plemens Mayes, APR

Hometown

Rockwood, TN

Home Office

Roswell, GA

Favorite Blue

Tiffany  😉

Keys to My Sanity

Deadlines, to do lists, occasional spa days, good wine, and a daily dose of fresh air and sunshine. And chocolate. Lots of chocolate.

Dream Dinner Party Guests

Anderson Cooper, Dolly Parton

What You Can Find in My Home Office

Lots of dog art; fancy coffee; and the latest edition of the AP Stylebook.

Words to Live By

What you sow today determines your harvest tomorrow.

Nancy Plemens Mayes, APR

With more than 30 years of experience doing just about everything when it comes to marketing, communications, and public relations, Nancy brings both expertise and energy to any project she’s involved with. Clients who work with her quickly see that she is a quintessential “go-to” person.

A Tennessee native, Nancy began her career working on a local school-to-business partnership program where she learned the importance of establishing strong relationships, community involvement, and project management. Seven years of her career were then spent at a not-for-profit health system in Knoxville, moving through the ranks in the marketing and public relations division. She worked and learned at six facilities with unique and plentiful opportunities to build a solid base of communications expertise. Nancy relocated to the Washington, D.C. area in 2003 and launched Mayes Communications — now Blue Wagon Group — in 2004.

In addition to the hands-on work she’s done in the field, Nancy also has plenty of paper on her walls to verify her credentials. She graduated from Middle Tennessee State University with a bachelor’s in communications, earned her master’s in communications at the University of Tennessee, and is accredited by the Public Relations Society of America. For eight years, she served on the adjunct faculty roster for Johns Hopkins University’s graduate communications program, teaching courses in public relations, crisis communications, and managerial communications.

Through the years, Nancy has worked extensively with clients in the healthcare industry, as well as non-profit associations. Clients come to her for her strengths in project management, teamwork, and strong writing skills.

Melana Boscio Hydrick

Hometown

Fayetteville, TN

Home Office

Murfreesboro, TN

Favorite Blue

Robin’s egg

Favorite quote

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
—Maya Angelou

Guilty pleasures

Board games, bakeries and flea markets

Ideal evening out

Live music, great dessert and comfy shoes

Things I find magical

Robert Sabuda pop-up books, seashells, dogs and snowflakes

Melana Boscio Hydrick

Melana has nearly 20 years of experience in health care public relations and marketing. In her work for a large not-for-profit hospital in central Tennessee, she managed internal and external communication projects and coordinated a variety of publications. Additionally, she has experience in media and employee relations in her work with a nationally known teaching and research medical center in Nashville. For Blue Wagon, Melana manages media relations projects and provides editorial and writing services to a variety of healthcare clients.

Melana holds a bachelor’s degree in mass communication with an emphasis in public relations from Middle Tennessee State University. She offers extensive knowledge of effectively relaying information, whether the audience is seasoned employees or the general public.

Becky Peterson

Hometown

Ithaca, NY

Home Office

Atlanta, GA

Favorite Blue

Aquamarine

In My Spare Time…

You’ll find me…swimming, running, hiking, kayaking or biking, quite possibly with one (or all) of my grandchildren. Or at a choir rehearsal.

Dream Dinner Party Guests

David Brooks or Lester Holt

Words to Live By

Whether you say ‘you can’ or ‘you can’t,’ you’re right!

Becky Peterson

A seasoned public relations professional, Becky cut her teeth at Burson-Marsteller and Hill & Knowlton in Houston and worked in retail PR before relocating to rural Ohio, Chicago, Atlanta, Indianapolis and back to Atlanta, always producing stellar results for her clients. Although a generalist at heart, she’s comfortable in both the B2B and B2C spaces and has worked in a variety of industries including environmental, franchising, disabilities, healthcare, sports and retail.

With writing and media relations solidly at the core of her expertise, Becky enjoys strategizing with clients to find the nut of a story, then the challenge of crafting the pitch and sleuthing out media professionals open to coverage. Whether pitching to small neighborhood publications or national outlets, Becky always takes a human approach to media relations. She’s comfortable in the board room or locker room and can write a mean byliner on nearly any topic.

She earned a BA in journalism from the University of Houston in journalism/public relations after transferring from Butler University in Indianapolis where she was a vocal performance major. She’s active in PRSA Georgia and believes strongly in community give back.

Sandy McBride, APR

Hometown

St. Louis, MO

Home Office

St. Louis, MO

Favorite blue

Navy – it will always remind me of my kids’ school activities and sports!

What I’m currently reading

The Women by Kristen Hannah. I have loved all her books! The Nightingale is one of my favorite books of all time.

Savory or sweet?

Savory and salty, all the way!

Favorite quote

“Carpe diem. Seize the days, boys. Make your lives extraordinary.”  ~ Robin Williams as John Keating, Dead Poets Society

Sandy McBride, APR

Sandy is a seasoned strategic communications professional with more than 25 years of experience in both agency and corporate communications. She has worked with clients, big and small, across a variety of industries. Most recently, she served as vice president of media & public relations for a Fortune 500 healthcare company, where she spent 20 years in marketing and communications roles with increased responsibility. For Blue Wagon, Sandy provides strategic communications, media relations, writing and editing support.

Sandy earned a bachelor’s degree in journalism with an emphasis on advertising and public relations from the University of Wisconsin-Madison. She received her Accreditation in Public Relations (APR) in 2014. She is an active member in PRSA and volunteers for local organizations in her hometown of St. Louis.

In her free time, Sandy enjoys anything and everything outdoors, traveling and spending time with her husband and four boys.

Talia Hamm

Hometown

Monterey, CA

Home Office

Dallas, TX

Favorite Blue

Cobalt

On the Weekends

You will find me baking bread, taking extra long trail walks, and watching movies with my family.

Perfect Movie Snacks

Movie theater popcorn (extra butter), peanut M&Ms, and red vines.

Favorite Quote

“Life shrinks or expands in proportion to one’s courage.” ~ Anais Nin

 

Talia Hamm

Talia Hamm received her master's of public health from the University of Nevada, Reno. She has considerable experience in the healthcare sector, working with a range of clients from pharmaceutical companies to non-profit and for-profit hospital systems.

While pursuing her MPH, she focused on public health communications and interned with the American Heart Association. Her internship supported AHA’s science media relations team, tasked with aiding the promotion of AHA's 14 scientific journals and annual scientific conferences.

Talia's other work experience has centered on clinical research, including federally-funded and industry-sponsored clinical trials for a range of populations primarily in the fields of psychiatry and neurology.

Adria Bivens Bryant

Hometown

Orange Park, FL

Home Office

Fort Mill, SC

Passionate about

Family; Hampton University

Favorite things to do

Eat good food, watch good tv, travel to new and familiar destinations

Favorite quote

“People will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou

Favorite blues

Navy & Hampton University’s reflex blue

Adria Bivens Bryant

Adria is a seasoned professional with more than 15 years of experience leading communications to drive awareness and adoption of critical initiatives and organizational changes. Her background includes broad-based corporate communications and deep experience developing communications to support HR topics including healthcare and retirement benefits, well-being, compensation, performance management and talent acquisition.

With her collaborative approach and strategic counsel, Adria has consistently delivered impactful results across various industries. She has worked as a consultant and in-house for companies including JLL, Amgen, Bank of America, Time Warner Cable and Lowe's Home Improvement.

Adria earned a master’s degree in communication from American University and a bachelor’s degree in media management from Hampton University. In addition, she is a Prosci-certified change practitioner.

Lynne Blasi

HOMETOWN

New York, NY

HOME OFFICE

Arlington, VA

FAVORITE BLUE

Aqua

KEYS TO MY SANITY

My calendar, Post-it notes, workouts, facials, wine, friends, cooking

WHAT YOU CAN FIND IN MY HOME OFFICE

Numerous post-it notes, a cat or two, scented hand cream, and an electronic picture frame filled with travel photos

FAVORITE QUOTE

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget the way you made them feel.”  ~ Maya Angelou

Lynne Blasi

Lynne is a health care communications leader with an award-winning record of building and growing successful educational campaigns, programs, and partnerships. She has more than 35 years of experience in public relations, marketing, medical and scientific writing and editing, and website management for national nonprofit organizations, academic medical centers, and hospitals. Lynne has extensive experience in oncology patient education and advocacy and has held positions of increasing responsibility with the American Society of Clinical Oncology, American Cancer Society, Emory University, and Moffitt Cancer Center. She excels in strategic planning, content development, media relations, corporate communications, video production, development writing, and managing special events.

Lynne particularly loves the challenge of translating complex medical and scientific information into lay language for patients and their families and caregivers. She is equally comfortable writing articles for professional audiences and managing publications. Known as an “eagle eye” proofreader, she is always ready to edit.

Lynne holds a bachelor’s degree in mass communications with an emphasis in advertising from the University of South Florida. Mentoring colleagues and sharing her love of reading and writing through volunteer literacy programs is close to her heart. She also volunteers with a local cancer center and her neighborhood farmer’s market.

Robin Lindner

Hometown

Winston-Salem, NC

Home Office

Winston-Salem, NC

Favorite blue

Forget-me-not

In my fridge you’ll find

Probably six different coffee creamer flavors

Life motto

A winner is just a loser who tried one more time

Where you’re most likely to find me

A tennis court

Favorite quote

“You’re only given a little spark of madness. You mustn’t lose it.”
—Robin Williams

Robin Lindner

Robin is a passionate, energetic communications, media, and public relations professional with nearly 25 years of experience.

After a decade as a broadcast journalist in Virginia, she transitioned her career to the other side of the camera, working in corporate communications. She served as the vice president of communications for a large mental health and substance use non-profit in North Carolina. Robin also works with several events and businesses in the Tarheel state as a communications and digital media consultant.

Sharing her expertise with future comms pros, Robin served as a professor of the practice at High Point University. She begins a new chapter in her career as an assistant professor at Wake Forest University in the fall of 2024.

Robin graduated from the University of Virginia with her bachelor’s in history and completed her master’s in communications from Johns Hopkins University, with a dual concentration in public and media relations and digital communication.

Megan Kitzmiller

Hometown

Alpharetta, GA

Home Office

Atlanta, GA

Favorite Blue

French

Favorite Atlanta Restaurants

Little Rey, The Optimist, Taqueria Del Sol, Antico Pizza, Zyka

Things I Love

Cold brew, dogs, running, Zillow, needlepoint, traveling, trying new hobbies

On the Weekends

You’ll find me going for long walks, baking sourdough, taking my daughter to the zoo, or trying new coffee shops and restaurants around the city.

Words to Live By

Fortune favors the bold.

Megan Kitzmiller

Megan is a communications strategist with a decade of experience helping organizations communicate clearly and connect with their audiences online. Her work focuses on social media strategy, content creation, and SEO-informed writing that helps brands increase visibility and engagement across digital platforms.

Megan has worked with a wide range of organizations, from universities and financial technology companies to lifestyle and e-commerce brands. She creates blog content, website copy, and social media campaigns that drive awareness and support business goals. Her past clients include the University of Wyoming, MasterClass, Greenlight, Talkiatry, and more.

Based in Atlanta, Megan holds a bachelor’s degree in marketing from Georgia Tech and brings both strategic insight and creative storytelling to every project she supports.

Yvette Hale

Hometown

Baltimore, MD

Home Offices

Timonium, MD & Bethany Beach, DE

Keys to my sanity

Friends, massages, wine

Favorite things to do

Reading, pilates, binge-watching Netflix, snuggling with my cat

Favorite quote

“Never let anyone dull your sparkle.”  ~ Marilyn Monroe

Favorite blue

Periwinkle

Yvette Hale

Yvette is a highly resourceful professional with more than 25 years of in executive support and communications operations across a variety of industries -- including media, healthcare, trade associations, and marketing.

Her professional journey began with two decades in the fast-paced world of radio, before transitioning into healthcare and nonprofit trade associations. Her career path has honed her communications, administrative, and project management skills to support mission-driven objectives, including managing special events, fostering donor relations, and facilitating effective communication between clients and stakeholders.

Today, she leverages her cross-industry knowledge to provide strategic support in marketing and communication agency operations.

Yvette holds a bachelor’s degree in corporate communications from the University of Baltimore and is a certified digital marketing professional.

McKenzie Cooper

Hometown

Orange Park, FL

Home Office

Orange Park, FL

Favorite Blue

Sapphire

When OOO

Probably on the way to Orlando, FL; at a concert; or gone shopping

McKenzie’s Favorites

Listening to music, creating beauty and travel content, discovering new iced coffee cafés, and connecting with my online community

Forever Favorite Films

The Holiday; Something’s Gotta Give; and Shrek

Most Unforgettable Vacation

Honolulu, HI

McKenzie Cooper

McKenzie is a communications specialist who received her B.A. in English with minors in education and history from Jacksonville University. She continued her education and graduated with her M.A. from the University of Florida in mass communications in 2023; her M.A. is concentrated in science and health communications. 

Her health communication and clinical recruitment internship at the University of Florida solidified her interest in health communications, and she aspires to one day become a health communications specialist for a major health organization. 

From her undergraduate and graduate programs, McKenzie has experience in creative and academic writing, research, editing, secondary education best practices, and content creation. 

Tami von Isakovics

Tami von Isakovics

Tami von Isakovics
Hometown

Reston, VA

Home Office

Charlotte, NC

Favorite Blue

Cobalt, bold and timeless

Dream Dinner Party Guests

Prince, Oprah and Rachel Maddow

Can Never Get Enough of

Ice cream, sunsets, cats

What You Can Find in my Home Office

RBG wall calendar, a feather pen, homemade cork board supplied by ample wine drinking, and lip balm.

Tami von Isakovics

With 20+ years of bi-coastal pr and marketing experience across the hospitality, arts and entertainment, environmental and retail industries, Tami von Isakovics is a holistic marketing strategist and communications pro who cares as much as you do about your business. Working both in-house and at agencies during her career, she approaches each client with an eye for helping them stand out from the crowd and market their best assets.

In 2020, she relocated to Charlotte, N.C., where she most recently led the marketing and pr department for a utility-scale solar development company.

She served as the executive director of marketing for Michelin-starred Chef Daniel Boulud, and she led all aspects of marketing and pr for his group’s 16 restaurants worldwide. A passionate environmentalist, she is constantly looking for ways to help lessen the carbon footprint and while at Dinex, Tami implemented a company-wide policy against the use of plastic straws.

Before moving to New York City in 2016, she spent 12 years in San Francisco, specializing in the hospitality industry for companies including Moana Restaurant Group and Kimpton Hotels & Restaurants, working with chefs, restaurants and hotels on brand campaigns, pr launches, brand partnerships, property renovations, and new openings. Prior to joining Kimpton, she was the president and co-owner of Ellipses Public Relations—a boutique hospitality pr firm specializing in restaurants, travel, food and beverage products, and special events.

She began her career in Washington, D.C., at Burson-Marsteller, working for public affairs clients such as the U.S. Treasury and Tysons Corner Center. Tami later moved into the entertainment pr world, serving the messaging needs of several clients, including the Discovery Channel, Animal Planet, WETA Washington, DC (PBS producing station), Disney on Ice, and DisneyLive! before she moved westward in 2004.

She is a graduate of Virginia Tech with a major in communication and a minor in Spanish. She still dreams of being fluent one day.

Dayle Stein

Hometown

Miami, FL

Home Office

Bethesda, MD

Favorite Blue

Teal

Can Never Get Enough Of

Friends/family, cat purrs, toes in the sand, Pilates, and Diet Coke (not necessarily in that order)

Dream Dinner Party Guests

George Carlin, Anne Frank, Freddie Mercury, Anthony Bourdain

Favorite Quote

“When we strive to become better than we are, everything around us becomes better too.” ~ Paulo Coelho

Dayle Stein

An award-winning digital marketing strategist, Dayle has more than 20 years of expertise in social media strategy, web development, and data-driven marketing campaigns. She has successfully managed teams and delivered measurable results in platform engagements for diverse clients, including the Food and Drug Administration, the National Institutes of Health, American Society of Clinical Oncology, Association of American Medical Colleges, and Ogilvy Public Relations.

Her comprehensive experience spans social media management, website development, content creation, and analytics across government agencies, non-profits, healthcare organizations, and private sector clients. She excels in highly regulated environments and specializes in compliance-conscious social media strategies.

Dayle’s strategic approach combines data analytics with creative storytelling, enabling organizations to build authentic audience connections while achieving measurable business objectives. With her unique blend of technical expertise and communications skills, Dayle serves as a bridge between technical teams and non-technical stakeholders, translating complex digital concepts into accessible strategies that drive results.

Dayle holds a bachelor’s degree in health education from the University of Maryland and has professional certifications in social media marketing from Cornell University, digital marketing and social media mastery from Boot Camp Digital, and social media management from Georgetown University.

Anna Bock

Hometown

Denver, CO

Home office

London, UK

On the weekends

You will find me eating popcorn, reading a book, and petting dogs while on runs around the neighborhood.

Words to live by

“Live as if you were to die tomorrow. Learn as if you were to live forever.” ~ Mahatma Gandhi

Favorite blue

Navy

Anna Bock

Anna received her bachelor’s in journalism from Northwestern University. She has considerable experience working in the healthcare space, both clinically and through writing.

During her undergraduate studies, she gained clinical experience as an emergency medical technician. More recently, she has also explored the medical writing and communications space through work as a freelance medical news reporter with JAMA and science media relations intern for the American Heart Association.