Purpose pays
When defining a brand’s purpose, one must think back and ask the tough question: why wasthe product/service was created? “To make money” is no longer a feasible answer in today’s saturated marketplace. Once you have clarity on …
Category Archives: Communications
Less sell and more serve
Your brand is more than your logo or your company website. Your “brand” is a series of intangible attributes that define your company. But what does that really mean? And what is its purpose? A consumer in today’s …
Perception is reputation
People judge books by their covers. It’s just how our brains work. We are so overloaded most days we use all sorts of mental shortcuts to help perform basic activities. Before we even get out of the bed …
Fail small
“Go big or go home,” is not sound advice when it comes to media or public relations. If that’s your current strategy, then you should just … go home. The adage is first cited in the 1990s …
What does PR really stand for?
If you’ve read the headline, you might be thinking this is a “gimmie.” Blue Wagon Group is a public relations firm, so clearly “PR” stands for … public relations. True. But, unless you’re a public relations professional, you might not …
How can I best serve the client?
As a teen, one of my first jobs was at a small business where the owner taught us “the customer always comes first.” He demonstrated this daily and his retail store was known for its customer …
PR can’t stand alone
Have you ever had such a good idea that you stumble over yourself to get it “out there?” The product so exciting or the timely promotion that you know will hit just right can be so …
Trust doesn’t come first
I began teaching at a North Carolina university in the fall of 2021 and learned immediately the last chapter we studied needed to be the first. Ethics and professionalism are not where to wrap up the conversation …
Write like a boss
How many of you have gotten an email and been unable to wade through all the blather to get to the point? You know you have been on the giving and the receiving end of this scenario. Many …
“Added Value” – buzzword or truism?
The phrase “added value” is tossed around a lot in the business world. Is it just buzz? Or does relationship wisdom lie within those two words? A trusted mentor once told me: “Always be looking for ways to …