How can I best serve the client?
As a teen, one of my first jobs was at a small business where the owner taught us “the customer always comes first.” He demonstrated this daily and his retail store was known for its customer …
Category Archives: Communications
PR can’t stand alone
Have you ever had such a good idea that you stumble over yourself to get it “out there?” The product so exciting or the timely promotion that you know will hit just right can be so …
Trust doesn’t come first
I began teaching at a North Carolina university in the fall of 2021 and learned immediately the last chapter we studied needed to be the first. Ethics and professionalism are not where to wrap up the conversation …
Write like a boss
How many of you have gotten an email and been unable to wade through all the blather to get to the point? You know you have been on the giving and the receiving end of this scenario. Many …
“Added Value” – buzzword or truism?
The phrase “added value” is tossed around a lot in the business world. Is it just buzz? Or does relationship wisdom lie within those two words? A trusted mentor once told me: “Always be looking for ways to …
The value of the APR after my name
Back around 2001, life was looking like it might take me beyond Knoxville, Tenn. I decided I needed a competitive advantage if I suddenly found myself in a larger job market, so I began the process …
Staffing a media room? We’ve got the inside scoop.
One of our favorite assignments at Blue Wagon is staffing a media room at a client’s trade show or conference. The energy, the hustle-and-bustle, the people – it all makes for a fun, sometimes frantic, few …
Can pr help you with trade shows? YES!
Are you looking to maximize your trade show engagement? Be sure you aren’t overlooking pr opportunities. Recently, Blue Wagon Group helped Aerologic Marketing and its client, Camel Expeditionary, take a deeper look at planning for future trade show engagement and …
An unlikely communications tool for hospitals
A hospital is not a place we typically think much about. Until we need one. While last year led to a huge worldwide appreciation of hospitals and healthcare workers, the real value of a local medical center …
SIFTing through the fake to find the facts
The entirety of the internet is such that if you tried to read it all, it would take you 57,000 years, even if you read for 24 hours a day. The amount of “information” available to us …