Commonly Misused Idioms and Phrases
We all have our pet peeves and one of mine is misused phrases, whether in speech or in the written word (horrors!). Here are a few of the idioms that cause me to wince. Moot Point. Some people …
Category Archives: Communications
Why People Procrastinate and How to Overcome It
As we start the new year it’s natural to think about what we want to change or improve upon. Some people might have “stop procrastinating” on their list of resolutions, along with the usual things like …
From Hashtags to Health Campaigns: A Front-Row Seat for Social Media’s Evolution
When I started my career in communications, social media wasn’t part of the plan. Most websites were static, messaging went one way, and if you tracked metrics at all, you were probably counting page views and …
My Words to Live By – On Risk
Risk seems scary, right? As a part-time Pilates instructor, one of the things I tell my students is that we can’t get too comfortable because growth isn’t developed in our comfort zone. We must get uncomfortable, get …
Musing on Mentoring for International Youth Day
Yesterday was International Youth Day. Recognizing this day as an, a-hem, “seasoned” PR pro caused me to muse about what has historically been one of my favorite tasks throughout my career…mentoring and helping younger people on their …
Podcasts aren’t background noise. Stop treating them like static.
They say, “video killed the radio star,” but I’m here to solidly dispute that, given the popularity of podcasts. Podcasts are here to stay and deserve a seat at the PR strategy table; we’d all do …
Why I Still Use a Paper Calendar Along with My Digital Calendars
Last year I stopped working at an organization where I used an Outlook calendar to manage my work and personal schedules. I also had a big wall calendar that showed three months at a time to …
Tips to Make What You Write Worth Reading
Benjamin Franklin wrote, “Either write something worth reading or do something worth writing about,” and that’s been a key quote for much of my public relations career, which has focused on both writing and doing. We write …
Career Advice I’d Give My Past Self
I’ve been working for a long time, starting when shoulder pads and big hair were in (I loved both) and I found my dream career in health care communications early on. I have always loved my …
From Metrics to Meaning:The Strategic Value of Wire Services in Modern PR
Wire services. They’re not dead, but they’re definitely misunderstood. They continue to show up in strategy decks and client conversations, often with a healthy dose of skepticism. Services like PR Newswire, Business Wire, and GlobeNewswire have been staples …