“Added Value” – buzzword or truism?
The phrase “added value” is tossed around a lot in the business world. Is it just buzz? Or does relationship wisdom lie within those two words? A trusted mentor once told me: “Always be looking for ways to …
Category Archives: Communications
The value of the APR after my name
Back around 2001, life was looking like it might take me beyond Knoxville, Tenn. I decided I needed a competitive advantage if I suddenly found myself in a larger job market, so I began the process …
Staffing a media room? We’ve got the inside scoop.
One of our favorite assignments at Blue Wagon is staffing a media room at a client’s trade show or conference. The energy, the hustle-and-bustle, the people – it all makes for a fun, sometimes frantic, few …
Can pr help you with trade shows? YES!
Are you looking to maximize your trade show engagement? Be sure you aren’t overlooking pr opportunities. Recently, Blue Wagon Group helped Aerologic Marketing and its client, Camel Expeditionary, take a deeper look at planning for future trade show engagement and …
An unlikely communications tool for hospitals
A hospital is not a place we typically think much about. Until we need one. While last year led to a huge worldwide appreciation of hospitals and healthcare workers, the real value of a local medical center …
SIFTing through the fake to find the facts
The entirety of the internet is such that if you tried to read it all, it would take you 57,000 years, even if you read for 24 hours a day. The amount of “information” available to us …
Six tips for mastering the Zoom media interview
As we enter the second year of the pandemic, many of us are experiencing Zoom meeting fatigue. But when it comes to pitching media and coordinating interviews, Zoom and other video conference platforms have become an incredible …
Read the room. Pitch.
Yes, you have a job to do – get media exposure for your client. Yet you cannot ignore the climate into which you are sending those pitches. If you do, you do a disservice to your …
Journalists are people, too
We are your neighbors, moms and dads, your Sunday school teachers, and the people who hold the door for you at the store. We are also now, more than ever, the targets of your verbal and physical …
Say “yes” to saying “no”
Years ago, I read the book, The Art of Extreme Self-Care. Well… I read most of it. I skimmed—okay skipped—Chapter 3. In that chapter, the author encouraged readers to master the art of disappointing people, and a …