Career Advice I’d Give My Past Self
I’ve been working for a long time, starting when shoulder pads and big hair were in (I loved both) and I found my dream career in health care communications early on. I have always loved my …
Category Archives: Communications
From Metrics to Meaning:The Strategic Value of Wire Services in Modern PR
Wire services. They’re not dead, but they’re definitely misunderstood. They continue to show up in strategy decks and client conversations, often with a healthy dose of skepticism. Services like PR Newswire, Business Wire, and GlobeNewswire have been staples …
AP Style Tips – Don’t Let State Names Trip You Up
Many excellent writers understandably get tripped up when representing states in their copy. This is one area where AP Style is pretty specific and you can make it easy on yourself by just following a few …
What Do To-Do Lists and Elephants Have in Common?
Winter has officially wrapped, and spring is in bloom. For many, with the emergence of a new season, comes a renewed sense of optimism, productivity, and excitement for the future. However, these feelings may also come …
Cutting a Chicken Breast Doesn’t Make You a Michelin Chef
I can chop an onion without crying (mostly). I can sear a piece of chicken until it's perfectly golden brown. I can even plate it with a sprig of rosemary that makes it look almost Instagram-worthy. But a Michelin-star …
UGC – The 3-Letters Defining the Future of Brand Marketing
U-G-C, the acronym for “user generated marketing,” has exploded online. With the prominence of content creators and influencers being included in the marcom process, UGC is defining a whole new world of brand marketing. UGC transactions typically …
Beyond New Year Resolutions
With the flip of the calendar, I was reflecting about the resolutions and goals we often set at the New Year and how so many seem to mysteriously evaporate as time passes. For example, isn’t it curious …
Remembering Leslie
On Dec. 1, Blue Wagon Group lost our dear friend and colleague Leslie Paige Beck Hughan. She died suddenly and unexpectedly from a pulmonary embolism at age 41, leaving family, friends, and coworkers shocked and devastated. Death, …
Thankful for a Fabulous 20-Year Ride
November is the month where we all take the time to appreciate our many blessings. It also happens to be the month, 20 years ago, I founded what is now known as Blue Wagon Group. The last …
Benefits Communications Should Be a Year ‘Round Endeavor
As open enrollment season nears for employees at many U.S. companies, communications about choosing insurance and other benefits usually amp up. Internal benefits communicators help educate employees during this period, explaining their benefits options and encouraging …