Trends come and go at lightning speeds. There isn’t time to sit on a PR idea; you must move quickly to gain any advantage from hopping on a trend’s bandwagon. But how? The key is understanding the …
Recently, one of Blue Wagon Group’s clients approached us for assistance with an application for an industry award. Of course, we were more than happy for the opportunity to highlight its accomplishments. In today’s competitive marketplace, …
With trends changing as quickly as the #FYP page on TikTok, how can you keep Gen Z’sattention and support? How can you elevate your organization’s branding and digital commsfrom “instagrammable” to actionable? Be truthful. 45% of Gen …
“They spend too much time on those phones.”“They’re just too sensitive.”“They expect too much.” No matter what the issue, the population at large has formulated plenty of stereotypes todescribe those of us born from 1997-2013, commonly known …
As a small communications firm, Blue Wagon Group strives to spend most of our time delivering value for our clients and building relationships, and less time on operations and marketing. As communication pros, we know our …
When defining a brand’s purpose, one must think back and ask the tough question: why wasthe product/service was created? “To make money” is no longer a feasible answer in today’s saturated marketplace. Once you have clarity on …
Your brand is more than your logo or your company website. Your “brand” is a series of intangible attributes that define your company. But what does that really mean? And what is its purpose? A consumer in today’s …
People judge books by their covers. It’s just how our brains work. We are so overloaded most days we use all sorts of mental shortcuts to help perform basic activities. Before we even get out of the bed …
“Go big or go home,” is not sound advice when it comes to media or public relations. If that’s your current strategy, then you should just … go home. The adage is first cited in the 1990s …
If you’ve read the headline, you might be thinking this is a “gimmie.” Blue Wagon Group is a public relations firm, so clearly “PR” stands for … public relations. True. But, unless you’re a public relations professional, you might not …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.