How can I best serve the client?
As a teen, one of my first jobs was at a small business where the owner taught us “the customer always comes first.” He demonstrated this daily and his retail store was known for its customer …
“The cost of doing business…”
Business owners, especially small business owners, are often faced with choices tougher than a piece of overcooked meat. Every dollar counts. Payroll, insurance, equipment, utilities – the list is never ending. But are you setting aside money to invest …
PR can’t stand alone
Have you ever had such a good idea that you stumble over yourself to get it “out there?” The product so exciting or the timely promotion that you know will hit just right can be so …
Lessons for work and life from Pilates
I started Pilates to improve the health of my back. Many years later, I’m still “practicing.” In a weird lightbulb moment, my brain recently connected some key tenets of Pilates to my everyday life and work …
Trust doesn’t come first
I began teaching at a North Carolina university in the fall of 2021 and learned immediately the last chapter we studied needed to be the first. Ethics and professionalism are not where to wrap up the conversation …
Write like a boss
How many of you have gotten an email and been unable to wade through all the blather to get to the point? You know you have been on the giving and the receiving end of this scenario. Many …
“Added Value” – buzzword or truism?
The phrase “added value” is tossed around a lot in the business world. Is it just buzz? Or does relationship wisdom lie within those two words? A trusted mentor once told me: “Always be looking for ways to …
The value of the APR after my name
Back around 2001, life was looking like it might take me beyond Knoxville, Tenn. I decided I needed a competitive advantage if I suddenly found myself in a larger job market, so I began the process …
Staffing a media room? We’ve got the inside scoop.
One of our favorite assignments at Blue Wagon is staffing a media room at a client’s trade show or conference. The energy, the hustle-and-bustle, the people – it all makes for a fun, sometimes frantic, few …
Can pr help you with trade shows? YES!
Are you looking to maximize your trade show engagement? Be sure you aren’t overlooking pr opportunities. Recently, Blue Wagon Group helped Aerologic Marketing and its client, Camel Expeditionary, take a deeper look at planning for future trade show engagement and …