One of our favorite assignments at Blue Wagon is staffing a media room at a client’s trade show or conference. The energy, the hustle-and-bustle, the people – it all makes for a fun, sometimes frantic, few …
Are you looking to maximize your trade show engagement? Be sure you aren’t overlooking pr opportunities. Recently, Blue Wagon Group helped Aerologic Marketing and its client, Camel Expeditionary, take a deeper look at planning for future trade show engagement and …
You’ve hired a public relations group and the first thing they suggest is to write some case studies. Cool. Maybe. How exactly does a case study, that lives on your company’s website, help you reach your …
A hospital is not a place we typically think much about. Until we need one. While last year led to a huge worldwide appreciation of hospitals and healthcare workers, the real value of a local medical center …
As adults, I think we are pressured to always be on-track, be clear, have direction. Of course, these things are necessary and usually helpful in our work—but I also think, at times, they can hinder us …
When it comes to remote work, it looks like it is here to stay. Thanks to COVID-19 drastically changing the way we live and work, employers have realized employees can remain productive working from home, and …
The entirety of the internet is such that if you tried to read it all, it would take you 57,000 years, even if you read for 24 hours a day. The amount of “information” available to us …
As we enter the second year of the pandemic, many of us are experiencing Zoom meeting fatigue. But when it comes to pitching media and coordinating interviews, Zoom and other video conference platforms have become an incredible …
If you grew up in the South like me, you are likely a fan – maybe a connoisseur – of sweet tea. Would you rather have a flavorful glass of sweet tea, or three glasses of vaguely-tea-flavored …
Yes, you have a job to do – get media exposure for your client. Yet you cannot ignore the climate into which you are sending those pitches. If you do, you do a disservice to your …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.