PR professionals work with journalists through media pitches and for interviews, so it’s important to know how to interact with journalists to present your client in the best light. Strong media pitches are integral to gaining earned …
As an intern at the Blue Wagon Group, I learned so much this summer about both pr as an occupation and also workplace experience. I am a senior in high school, and this was my first internship. …
A client said this phrase to me the other day. Little sparks lit up in my brain. How is it that I’ve never heard these words of wisdom? It has stuck with me. And I keep thinking …
You have decided to use Chat GPT for a task and you are unsure of how to get the best output. First, read our blog posts about the benefits and pitfalls of AI to determine if …
There are many great, practical uses of AI, but you must proceed with caution; it is not the answer to everything. If you are considering using AI-generated content to aid your clients and the work you …
From writing to image creation and data analyzation, artificial intelligence does it all. This blog post will highlight the specific advantages of AI and how to apply this technology to pr. Additionally, a great resource for …
Artificial intelligence; a phrase shaping the professional landscape across all occupations. New programs like Chat GPT, Google Bard, and Jasper AI allow users to create text in seconds based on any input. It is easy, especially …
Whether your client is a non-profit organization or small startup, a good media list is integral to its success. PR professionals and agencies use media lists to build relationships and “earn” coverage. But what exactly makes …
A strong public relations program involves establishing and maintaining a positive reputation for an organization that highlights services, strengths, and its people. One of the most impactful tools in reputation building is employee testimonials. While gathering …
Trends come and go at lightning speeds. There isn’t time to sit on a PR idea; you must move quickly to gain any advantage from hopping on a trend’s bandwagon. But how? The key is understanding the …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.