As a small communications firm, Blue Wagon Group strives to spend most of our time delivering value for our clients and building relationships, and less time on operations and marketing. As communication pros, we know our …
Do you consider yourself a good employee? How did you become one? If I were a gambler, I’d wager at least one person spent real time with you during various stages of your career. “I don’t have time to teach someone, …
At Blue Wagon, we take pride in our holiday mailings to our friends, clients, and colleagues. We LOVE a good holiday card, yummy candies, and fun swag. For 2022 however, we decided to scale things back …
When defining a brand’s purpose, one must think back and ask the tough question: why wasthe product/service was created? “To make money” is no longer a feasible answer in today’s saturated marketplace. Once you have clarity on …
Your brand is more than your logo or your company website. Your “brand” is a series of intangible attributes that define your company. But what does that really mean? And what is its purpose? A consumer in today’s …
People judge books by their covers. It’s just how our brains work. We are so overloaded most days we use all sorts of mental shortcuts to help perform basic activities. Before we even get out of the bed …
At Blue Wagon Group, we believe in empowering and celebrating strong, working women. In honor of National Business Women’s Week, Oct. 17-23, we asked Susan Matthews Apgood for her advice to women looking to lead and …
“Go big or go home,” is not sound advice when it comes to media or public relations. If that’s your current strategy, then you should just … go home. The adage is first cited in the 1990s …
I saw a quote recently that said, “If your plan isn’t working, change the plan. Not the goal.” Although there is certainly some truth to that statement, I don’t entirely agree. Sometimes, it is necessary to change the goal. …
If you’ve read the headline, you might be thinking this is a “gimmie.” Blue Wagon Group is a public relations firm, so clearly “PR” stands for … public relations. True. But, unless you’re a public relations professional, you might not …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.