Write like a boss
How many of you have gotten an email and been unable to wade through all the blather to get to the point? You know you have been on the giving and the receiving end of this scenario. Many …
“Added Value” – buzzword or truism?
The phrase “added value” is tossed around a lot in the business world. Is it just buzz? Or does relationship wisdom lie within those two words? A trusted mentor once told me: “Always be looking for ways to …
The value of the APR after my name
Back around 2001, life was looking like it might take me beyond Knoxville, Tenn. I decided I needed a competitive advantage if I suddenly found myself in a larger job market, so I began the process …
Staffing a media room? We’ve got the inside scoop.
One of our favorite assignments at Blue Wagon is staffing a media room at a client’s trade show or conference. The energy, the hustle-and-bustle, the people – it all makes for a fun, sometimes frantic, few …
Can pr help you with trade shows? YES!
Are you looking to maximize your trade show engagement? Be sure you aren’t overlooking pr opportunities. Recently, Blue Wagon Group helped Aerologic Marketing and its client, Camel Expeditionary, take a deeper look at planning for future trade show engagement and …
The case for case studies
You’ve hired a public relations group and the first thing they suggest is to write some case studies. Cool. Maybe. How exactly does a case study, that lives on your company’s website, help you reach your …
An unlikely communications tool for hospitals
A hospital is not a place we typically think much about. Until we need one. While last year led to a huge worldwide appreciation of hospitals and healthcare workers, the real value of a local medical center …
Stop navigating and float in good company
As adults, I think we are pressured to always be on-track, be clear, have direction. Of course, these things are necessary and usually helpful in our work—but I also think, at times, they can hinder us …
Making the most of working from home
When it comes to remote work, it looks like it is here to stay. Thanks to COVID-19 drastically changing the way we live and work, employers have realized employees can remain productive working from home, and …
SIFTing through the fake to find the facts
The entirety of the internet is such that if you tried to read it all, it would take you 57,000 years, even if you read for 24 hours a day. The amount of “information” available to us …