The Value of Giving Back to Charity
Today is International Day of Charity, so named for the anniversary of the death of Mother Theresa, one of the most philanthropic and charitable humans ever. Here at Blue Wagon Group, we are fully on board with …
10 Tips on Current Color Psychology
In partnership with Aerologic Marketing, Blue Wagon Group has developed a blog series to assist you in choosing colors to communicate well. Scientists have refined multiple personality tests based on color preferences and characteristics for over a …
5 Tips to Turn an Oopsy into a PR Opportunity
In the grand tapestry of public relations, the occasional slip is inevitable much like the errant coffee spill on a white shirt. However, it's not the spill that defines us but how swiftly and elegantly we …
My “Words to Live By” – “Carpe Diem: Seize the Day”
I remember watching Dead Poets Society when I was 15 years old and being fascinated, yet admittedly slightly annoyed, by Robin Williams’ character, John Keating, and his unorthodox teaching methods. As a teenager myself, I could …
White Papers Get Extended Engagement on Other Platforms
White papers, like many foundational pieces of public relations are not inherently exciting. The name is borrowed from government operations in the days before email, days when different bits of information were communicated on a color-coded …
Face Your Fears with Courage
As a kid, I always thought the word ‘courage’ was reserved for people I read about in history class. The concept of courage – an individual’s choice to face uncertainty despite the fear that accompanies it …
Mastering the 4C’s: Elevate your PR campaigns with clarity, conciseness, credibility, and compelling content
There’s a difference between a message that resonates and one that fades into the digital abyss, and it often comes down to the strategic crafting of your communication. At the heart of this strategic crafting lies the …
My Words to Live By: Treat Others with Kindness
I often find myself saving inspiring quotes. I used to clip them from magazines or copy them from books, and now I screenshot them on my phone. Maya Angelou’s words of wisdom are some of my …
4 Steps to Develop an Accurate Media List for Successful Placements
Much of a PR professional’s bread and butter depends on successful media placements for our clients. No matter how good a pitch is, if you’re not sending it to the appropriate people, it’s going to fall …
My “Words to Live By” About Positive Attitudes
Much of my life has been driven by little catchy sayings and idiomatic phrases. “When you point a finger, three are aimed back at yourself.” “Keep your side of the street clean.” “Take an attitude of …