White papers, like many foundational pieces of public relations are not inherently exciting. The name is borrowed from government operations in the days before email, days when different bits of information were communicated on a color-coded …
For my bio here on the BWG website, I chose to highlight my favorite quote: “diversity is a fact; inclusion is an act.” I thought about explaining my “why” as something a little on the generic side …
Every business has a brand. A look, a tone, a consistent message that makes your business identifiable in a sea of competitors. Anyone who’s ever worked in public relations or marketing knows to achieve a cohesive …
A strong public relations program involves establishing and maintaining a positive reputation for an organization that highlights services, strengths, and its people. One of the most impactful tools in reputation building is employee testimonials. While gathering …
You’ve hired a public relations group and the first thing they suggest is to write some case studies. Cool. Maybe. How exactly does a case study, that lives on your company’s website, help you reach your …
Balancing professional life with my private life always had been a challenge of mine. Although the longer I have worked, the more that struggle shifted. At first it was making sure I could carve out enough …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.