“Added Value” – buzzword or truism?
The phrase “added value” is tossed around a lot in the business world. Is it just buzz? Or does relationship wisdom lie within those two words? A trusted mentor once told me: “Always be looking for ways to …
All posts by Nancy Mayes
The value of the APR after my name
Back around 2001, life was looking like it might take me beyond Knoxville, Tenn. I decided I needed a competitive advantage if I suddenly found myself in a larger job market, so I began the process …
Staffing a media room? We’ve got the inside scoop.
One of our favorite assignments at Blue Wagon is staffing a media room at a client’s trade show or conference. The energy, the hustle-and-bustle, the people – it all makes for a fun, sometimes frantic, few …
Can pr help you with trade shows? YES!
Are you looking to maximize your trade show engagement? Be sure you aren’t overlooking pr opportunities. Recently, Blue Wagon Group helped Aerologic Marketing and its client, Camel Expeditionary, take a deeper look at planning for future trade show engagement and …
Stop navigating and float in good company
As adults, I think we are pressured to always be on-track, be clear, have direction. Of course, these things are necessary and usually helpful in our work—but I also think, at times, they can hinder us …
Six tips for mastering the Zoom media interview
As we enter the second year of the pandemic, many of us are experiencing Zoom meeting fatigue. But when it comes to pitching media and coordinating interviews, Zoom and other video conference platforms have become an incredible …
Priorities and sweet tea
If you grew up in the South like me, you are likely a fan – maybe a connoisseur – of sweet tea. Would you rather have a flavorful glass of sweet tea, or three glasses of vaguely-tea-flavored …
Stepping in to 2021
I love the New Year’s holiday. It always feels like a fresh start to me. But like many of you, I’m guessing, I get tripped up by setting resolutions. The freshness of the calendar inspires me to improve everything …
A few of my favorite things
Like most folks, I love lots of things about the holiday season – the scents, the candy, the merriment. At the top of my list, though, is the holiday card exchange. I look forward to opening the …
Huddle up!
I’m not a football player, or any kind of an athlete, really. But I love a good huddle. The entire concept – circling up with your teammates, joining arms, putting heads together to hash out the …