National Road Trip Day is today. How exciting that it’s a thing! Here at Blue Wagon Group, we embrace the uniquely American ritual that has marked summer for many, many families because it connects directly to our …
New Year’s Day. January 1 is arguably the most common time for the whole world to hit the ground running. Building vision boards, setting exercise goals, drafting reading checklists, and enrolling in classes. The pressure to …
When my daughter was young, I managed media relations for a nonprofit organization at the forefront of suicide postvention for military families. We had just responded to breaking news about research showing escalating military suicide rates. …
Robin Williams was widely regarded as one of the great comic geniuses of our time — undeniably mad, brilliant, troubled, and full of heart. So, when he said in 1978, “You’re only given a little spark of …
This week is National News Literacy Week. And what better time to seek out unbiased journalism than now, when it seems as if there are only two flavors of reporting, right and left. The current atmosphere is …
We all have our pet peeves and one of mine is misused phrases, whether in speech or in the written word (horrors!). Here are a few of the idioms that cause me to wince. Moot Point. Some people …
As we start the new year it’s natural to think about what we want to change or improve upon. Some people might have “stop procrastinating” on their list of resolutions, along with the usual things like …
As we prepare to say goodbye to 2025, we thought it might be interesting to see what the most common questions were this year from the “Bible” of journalistic writing, the AP Stylebook. Gender, Race, Ethnicity Not surprisingly, …
When I started my career in communications, social media wasn’t part of the plan. Most websites were static, messaging went one way, and if you tracked metrics at all, you were probably counting page views and …
If everything is a story, nothing is. Here’s how to pitch what actually matters. A colleague of mine, formerly an editor at a national newspaper, recently held up her phone to show me her inbox. She scrolled …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.
