Career Advice I’d Give My Past Self
I’ve been working for a long time, starting when shoulder pads and big hair were in (I loved both) and I found my dream career in health care communications early on. I have always loved my …
Tag Archives: communications
From Metrics to Meaning:The Strategic Value of Wire Services in Modern PR
Wire services. They’re not dead, but they’re definitely misunderstood. They continue to show up in strategy decks and client conversations, often with a healthy dose of skepticism. Services like PR Newswire, Business Wire, and GlobeNewswire have been staples …
AP Style Tips – Don’t Let State Names Trip You Up
Many excellent writers understandably get tripped up when representing states in their copy. This is one area where AP Style is pretty specific and you can make it easy on yourself by just following a few …
What Do To-Do Lists and Elephants Have in Common?
Winter has officially wrapped, and spring is in bloom. For many, with the emergence of a new season, comes a renewed sense of optimism, productivity, and excitement for the future. However, these feelings may also come …
Cutting a Chicken Breast Doesn’t Make You a Michelin Chef
I can chop an onion without crying (mostly). I can sear a piece of chicken until it's perfectly golden brown. I can even plate it with a sprig of rosemary that makes it look almost Instagram-worthy. But a Michelin-star …
UGC – The 3-Letters Defining the Future of Brand Marketing
U-G-C, the acronym for “user generated marketing,” has exploded online. With the prominence of content creators and influencers being included in the marcom process, UGC is defining a whole new world of brand marketing. UGC transactions typically …
Beyond New Year Resolutions
With the flip of the calendar, I was reflecting about the resolutions and goals we often set at the New Year and how so many seem to mysteriously evaporate as time passes. For example, isn’t it curious …
“Alexa, Unlock My Front Door:” Can Life Be Too Automated?
How many times have you logged into an account on your phone or desktop only to have your password automatically populate? Or how many times have you had a surprise delivery appear at your door because …
Begin 2025 with AP Stylebook’s 57th Edition and 2024 Words of the Year
Many writer types like us begin a new year, not necessarily with resolutions and goal setting, but by reviewing the expert writing and editing practices AP style has outlined in recent months. In mid-2024, the Associated Press …
Gifts of Time, Talent and Service at the Holidays
Last month we kicked off the holiday season with a blog about being thankful for our many blessings, especially for 20 years of Blue Wagon Group success. So much has happened in our agency’s orbit in the …