Trends come and go at lightning speeds. There isn’t time to sit on a PR idea; you must move quickly to gain any advantage from hopping on a trend’s bandwagon. But how? The key is understanding the …
With trends changing as quickly as the #FYP page on TikTok, how can you keep Gen Z’sattention and support? How can you elevate your organization’s branding and digital commsfrom “instagrammable” to actionable? Be truthful. 45% of Gen …
“They spend too much time on those phones.”“They’re just too sensitive.”“They expect too much.” No matter what the issue, the population at large has formulated plenty of stereotypes todescribe those of us born from 1997-2013, commonly known …
When defining a brand’s purpose, one must think back and ask the tough question: why wasthe product/service was created? “To make money” is no longer a feasible answer in today’s saturated marketplace. Once you have clarity on …
Your brand is more than your logo or your company website. Your “brand” is a series of intangible attributes that define your company. But what does that really mean? And what is its purpose? A consumer in today’s …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.