As adults, I think we are pressured to always be on-track, be clear, have direction. Of course, these things are necessary and usually helpful in our work—but I also think, at times, they can hinder us creatively.
Fortunately, we all know people who are far more creative in the areas we might not be.
I’m creative with coming up with ideas. But when it comes to bringing visuals to life—not so much.
Fortunately over the years, I’ve built a solid network of designers and firms I love to partner with – Aerologic Marketing, Hales Creative, and Strategic Health, to name a few. When I tell Elizabeth Sawinski, Kelly Nield, or Stephanie Helline any vague idea for visuals needed to support a BWG or client comms project, I know they’ll be able to give it wings. It is freeing to say, “I have no idea where I’m going with this, but I need this idea to look like something. What do you think?”
If it were driven purely by my direction, a visual, creative outcome might never have happen. (Or at least not at the rock-star design level they make happen.)
When was the last time you said, “Here’s my idea…” and just let it float in the capable hands of someone you trust?