One of the biggest conundrums throughout my career has been how, when, where and WHO to capitalize. Everyone is not always on the same page with the proper style for official news release copy as well …
This week is National News Literacy Week. And what better time to seek out unbiased journalism than now, when it seems as if there are only two flavors of reporting, right and left. The current atmosphere is …
We all have our pet peeves and one of mine is misused phrases, whether in speech or in the written word (horrors!). Here are a few of the idioms that cause me to wince. Moot Point. Some people …
As we prepare to say goodbye to 2025, we thought it might be interesting to see what the most common questions were this year from the “Bible” of journalistic writing, the AP Stylebook. Gender, Race, Ethnicity Not surprisingly, …
If everything is a story, nothing is. Here’s how to pitch what actually matters. A colleague of mine, formerly an editor at a national newspaper, recently held up her phone to show me her inbox. She scrolled …
Reading, writing, and ‘rithmetic – as the saying has gone – is what it’s all about. I agree, however, I am admittedly a bit more partial to the second one: writing. I am a writer. That is …
Last year I stopped working at an organization where I used an Outlook calendar to manage my work and personal schedules. I also had a big wall calendar that showed three months at a time to …
Many excellent writers understandably get tripped up when representing states in their copy. This is one area where AP Style is pretty specific and you can make it easy on yourself by just following a few …
U-G-C, the acronym for “user generated marketing,” has exploded online. With the prominence of content creators and influencers being included in the marcom process, UGC is defining a whole new world of brand marketing. UGC transactions typically …
How many times have you logged into an account on your phone or desktop only to have your password automatically populate? Or how many times have you had a surprise delivery appear at your door because …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.
