If everything is a story, nothing is. Here’s how to pitch what actually matters. A colleague of mine, formerly an editor at a national newspaper, recently held up her phone to show me her inbox. She scrolled …
They say, “video killed the radio star,” but I’m here to solidly dispute that, given the popularity of podcasts. Podcasts are here to stay and deserve a seat at the PR strategy table; we’d all do …
Wire services. They’re not dead, but they’re definitely misunderstood. They continue to show up in strategy decks and client conversations, often with a healthy dose of skepticism. Services like PR Newswire, Business Wire, and GlobeNewswire have been staples …
Many excellent writers understandably get tripped up when representing states in their copy. This is one area where AP Style is pretty specific and you can make it easy on yourself by just following a few …
There’s a difference between a message that resonates and one that fades into the digital abyss, and it often comes down to the strategic crafting of your communication. At the heart of this strategic crafting lies the …
Much of a PR professional’s bread and butter depends on successful media placements for our clients. No matter how good a pitch is, if you’re not sending it to the appropriate people, it’s going to fall …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.
