Steer into the skid
We advise our clients to be prepared for a crisis. Think through all the possibilities and formulate an action plan for your worst-case scenarios. Having a thoughtful, thorough plan truly is the key to positive pr …
Tag Archives: crisis plan
Update crisis plans regularly for effective reputation management
Wise organizations keep a crisis communications plan at the ready and update it regularly because failing to plan is planning to fail. That famous quote, often attributed to Benjamin Franklin with a similar iteration from Winston Churchill, …
Leading through a crisis: Do you have a plan?
COVID-19 may have seemed like a term found in business newspapers announcing a company merger. Coronavirus was jokingly referred to as a beer-related illness. An event like a worldwide pandemic always seems far-fetched until it happens. As the …