Managing a brand's presence across multiple platforms at once is no ordinary task… It's a full-time job in and of itself. That's exactly why social media management tools exist: they bring scheduling, engagement, analytics, and team …
When I started my career in communications, social media wasn’t part of the plan. Most websites were static, messaging went one way, and if you tracked metrics at all, you were probably counting page views and …
Spring cleaning gets all the attention, but I’ve always loved fall cleaning and organizing, too. The cooler months offer the perfect opportunity to refresh your living space and prepare for winter. This year organizing has taken …
I can chop an onion without crying (mostly). I can sear a piece of chicken until it's perfectly golden brown. I can even plate it with a sprig of rosemary that makes it look almost Instagram-worthy. But a Michelin-star …
U-G-C, the acronym for “user generated marketing,” has exploded online. With the prominence of content creators and influencers being included in the marcom process, UGC is defining a whole new world of brand marketing. UGC transactions typically …
Last month we kicked off the holiday season with a blog about being thankful for our many blessings, especially for 20 years of Blue Wagon Group success. So much has happened in our agency’s orbit in the …
Today is International Day of Charity, so named for the anniversary of the death of Mother Theresa, one of the most philanthropic and charitable humans ever. Here at Blue Wagon Group, we are fully on board with …
In the grand tapestry of public relations, the occasional slip is inevitable much like the errant coffee spill on a white shirt. However, it's not the spill that defines us but how swiftly and elegantly we …
White papers, like many foundational pieces of public relations are not inherently exciting. The name is borrowed from government operations in the days before email, days when different bits of information were communicated on a color-coded …
Much of my life has been driven by little catchy sayings and idiomatic phrases. “When you point a finger, three are aimed back at yourself.” “Keep your side of the street clean.” “Take an attitude of …
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