Creating content has never been easier (and that’s a little scary)

As a small communications firm, Blue Wagon Group strives to spend most of our time delivering value for our clients and building relationships, and less time on operations and marketing. As communication pros, we know our blog is a valuable tool that allows us to improve BWG’s online visibility, connect with customers, and drive growth. Still, keeping our content fresh and relevant often feels like a to-do that’s easier to deprioritize than other critical work when time is tight. 

Fortunately, as technology continues to advance, it’s becoming easier for businesses to automate various aspects of their operations, and an area that has seen significant progress in recent years is content creation. Recent news about AI-powered language models like OpenAI’s ChatGPT had me curious… could ChatGPT help me write a blog article in a fraction of the time, so that I can focus on more important activities today? 

I began my research with: 

  • What is ChatGPT?
  • How do I set up a ChatGPT account? 
  • What are the pitfalls of using ChatGPT for business blogs? 
  • How do I use ChatGPT to write a blog? 

Turns out, once I had my ChatGPT account setup, I could have asked ChatGPT these questions and more! As I played around with various prompts, I was flabbergasted at how quickly “I” could churn out content. Below is the AI-generated output to the prompt: “Write a 300 word blog about using ChatGPT for blog content in Vanessa Granville’s voice.” 

Watching the blog above get churned out in about 60-seconds was pretty incredible. Sure, it might lack some creativity and feel a little inauthentic, but it does an effective enough job. I could have easily copy/pasted the article, submitted it as my own, and gone on to prioritize more high-value activities of my day.If I’m being honest, that’s a bit unsettling. As a communications professional whose career has been built around creating high-quality content, it’s easy to worry about what this could mean for me. I’ll explore some more concerns around generative AI in my next blog post. For now, I’m off to a networking event where I hope to connect with other communicators and content creators to learn more about if/why/how they’re using AI technology to enable their work.