I put myself on a diet after President Trump’s re-election. As someone immersed in media, I knew the flood of junk content would be like the aftermath of Halloween—a table overflowing with candy: too many options, …
For my bio here on the BWG website, I chose to highlight my favorite quote: “diversity is a fact; inclusion is an act.” I thought about explaining my “why” as something a little on the generic side …
During the holidays, most of us hustle and bustle around, stressing over finding that perfect gifts for our loved ones. Or the most thoughtful hostess gift to bring to the Christmas gathering. Or the most creative …
A client said this phrase to me the other day. Little sparks lit up in my brain. How is it that I’ve never heard these words of wisdom? It has stuck with me. And I keep thinking …
Do you consider yourself a good employee? How did you become one? If I were a gambler, I’d wager at least one person spent real time with you during various stages of your career. “I don’t have time to teach someone, …
When defining a brand’s purpose, one must think back and ask the tough question: why wasthe product/service was created? “To make money” is no longer a feasible answer in today’s saturated marketplace. Once you have clarity on …
If you’ve read the headline, you might be thinking this is a “gimmie.” Blue Wagon Group is a public relations firm, so clearly “PR” stands for … public relations. True. But, unless you’re a public relations professional, you might not …
I began teaching at a North Carolina university in the fall of 2021 and learned immediately the last chapter we studied needed to be the first. Ethics and professionalism are not where to wrap up the conversation …
As adults, I think we are pressured to always be on-track, be clear, have direction. Of course, these things are necessary and usually helpful in our work—but I also think, at times, they can hinder us …
Asking for help has never come easily to me, whether personally or professionally. Indeed, I don’t think it’s something that comes easily to most people. We are hardwired towards independence and often perceive asking for help …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.
