The case for case studies
You’ve hired a public relations group and the first thing they suggest is to write some case studies. Cool. Maybe. How exactly does a case study, that lives on your company’s website, help you reach your …
Category Archives: Publications
An unlikely communications tool for hospitals
A hospital is not a place we typically think much about. Until we need one. While last year led to a huge worldwide appreciation of hospitals and healthcare workers, the real value of a local medical center …
Huddle up!
I’m not a football player, or any kind of an athlete, really. But I love a good huddle. The entire concept – circling up with your teammates, joining arms, putting heads together to hash out the …
Is the annual report dead?
Smart phones, Twitter, Instagram and the never-ending wave of 24-hour communication coupled with people’s busy lives can make holding paper seem positively archaic. Do people still read annual reports? What is the point when everything is so “digital,” so immediate? Let …