Today is Giving Tuesday, our culture’s response to the buying frenzy of Black Friday and Cyber Monday. Personally, it’s my favorite of the three back-to-back secular holidays.
It’s my favorite because not only is giving back an important counterbalance to the consumer-oriented “more more” focus, but giving back is foundational to my own value system. I believe in two adages: 1) we are stronger together, and 2) those of us with much have the honor – and responsibility – of helping those with less.
A Core of Non-Profit Clients
Blue Wagon Group always cultivated non-profit clients. It’s a way for me and the BWG team to put our values to work, day in and day out. Here’s a sampling:
Change the Air Foundation
Change the Air Foundation is national non-profit whose mission it is to give every person the knowledge and resources to achieve better health by breathing safe indoor air. Change the Air Foundation provides information, policy and research to change laws to support the air quality in our homes, schools, and businesses. Blue Wagon worked with CTAF in 2024 and 2025 on establishing its foundational pr and media outreach program. Learn more here and give here.
Daughters of the American Revolution
BWG began working with Daughters of the American Revolution (DAR) in the fall of 2023, partnering with long-time friend and colleague Maple Avenue PR. In the ensuing two years, we have continued to proudly provide counsel and support to the nearly 200,000-member organization of women with direct lineage to Patriots who contributed to our freedom nearly 250 years ago.
Our work has focused on the untold stories of the “every day” Patriots who donated a musket, who gave their pennies, or donated supplies like wheat, flour, and/or cattle to help feed the Revolutionary War troops. We have helped DAR tell stories of Spanish Patriots, of Black and Indigenous Patriots, and of donations to patriotic causes like the Trust for the National Mall’s Cherry Tree Endowment, and scholarships that reward students of history, especially now as we enter celebrations for American’s 250th anniversary. Most recently we supported DAR as PBS premiered the Ken Burns co-directed documentary called The American Revolution. Click here to support DAR’s Giving Tuesday campaign to build the DAR Library’s first-ever modern, easy-to-search online portal. Learn more about DAR here.
American Heart Association
Where would we be without our health? The American Heart Association (AHA) is a well-respected and robust organization singularly focused on cardiovascular health. We’ve had the honor of working with this non-profit since 2019 supporting its science media relations team and its health promotions division with various consumer health initiatives.
To learn how you can get involved visit the website. For Giving Tuesday, there is a 6x match offer – learn more here.
Oceana
Oceana, a non-government organization that is protecting the world’s oceans, is another long-time Blue Wagon Group client to whom we’ve provided interim staffing and special project support since 2022. By placing science-based policies in important coastal countries, Oceana is rebuilding abundant and biodiverse oceans.
With its strategic pillars and research, Oceana has a goal to fight climate change, sustain livelihoods, and feed more than 1 billion people a healthy seafood meal every day, forever.
The non-profit counts more than 325 victories toward its goals. To learn more, click here. To donate, click here.
Brain Injury Awareness Association
Our newest client, the Brain Injury Awareness Association (BIAA) works to improve the quality of life of people affected by brain injury through prevention, awareness, research, treatment, education, and advocacy initiatives. Blue Wagon has been supporting its media relations efforts and the Concussion Awareness Now campaign since late 2024.
For Giving Tuesday, BIAA has a donation match program. Learn more and donate here.
International Safety Equipment Association
Blue Wagon has been a vendor for the International Safety Equipment Association (ISEA) since 2006 (!), managing its market data analysis program. ISEA’s newly launched foundation supports research, scholarships, and PPE for disaster response. Donate here.
Giving Tuesday Gone?
No worries if Giving Tuesday has passed. You can always support your favorite non-profit or one of these Blue Wagon Group client organizations. Simply contact the group. I believe your donation will multiply as you generously give from your heart.