Artificial intelligence; a phrase shaping the professional landscape across all occupations. New programs like Chat GPT, Google Bard, and Jasper AI allow users to create text in seconds based on any input. It is easy, especially …
Whether your client is a non-profit organization or small startup, a good media list is integral to its success. PR professionals and agencies use media lists to build relationships and “earn” coverage. But what exactly makes …
A strong public relations program involves establishing and maintaining a positive reputation for an organization that highlights services, strengths, and its people. One of the most impactful tools in reputation building is employee testimonials. While gathering …
Trends come and go at lightning speeds. There isn’t time to sit on a PR idea; you must move quickly to gain any advantage from hopping on a trend’s bandwagon. But how? The key is understanding the …
Recently, one of Blue Wagon Group’s clients approached us for assistance with an application for an industry award. Of course, we were more than happy for the opportunity to highlight its accomplishments. In today’s competitive marketplace, …
With trends changing as quickly as the #FYP page on TikTok, how can you keep Gen Z’sattention and support? How can you elevate your organization’s branding and digital commsfrom “instagrammable” to actionable? Be truthful. 45% of Gen …
“They spend too much time on those phones.”“They’re just too sensitive.”“They expect too much.” No matter what the issue, the population at large has formulated plenty of stereotypes todescribe those of us born from 1997-2013, commonly known …
As a small communications firm, Blue Wagon Group strives to spend most of our time delivering value for our clients and building relationships, and less time on operations and marketing. As communication pros, we know our …
Do you consider yourself a good employee? How did you become one? If I were a gambler, I’d wager at least one person spent real time with you during various stages of your career. “I don’t have time to teach someone, …
At Blue Wagon, we take pride in our holiday mailings to our friends, clients, and colleagues. We LOVE a good holiday card, yummy candies, and fun swag. For 2022 however, we decided to scale things back …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.