When I started my career in communications, social media wasn’t part of the plan. Most websites were static, messaging went one way, and if you tracked metrics at all, you were probably counting page views and …
If everything is a story, nothing is. Here’s how to pitch what actually matters. A colleague of mine, formerly an editor at a national newspaper, recently held up her phone to show me her inbox. She scrolled …
Reading, writing, and ‘rithmetic – as the saying has gone – is what it’s all about. I agree, however, I am admittedly a bit more partial to the second one: writing. I am a writer. That is …
This month is National Museum and Galleries Month, as specifically observed for the Philippines, but we want to applaud the work of the many organizations, institutions and non-profits far and wide which allow us to learn …
Spring cleaning gets all the attention, but I’ve always loved fall cleaning and organizing, too. The cooler months offer the perfect opportunity to refresh your living space and prepare for winter. This year organizing has taken …
Risk seems scary, right? As a part-time Pilates instructor, one of the things I tell my students is that we can’t get too comfortable because growth isn’t developed in our comfort zone. We must get uncomfortable, get …
Today is International Dog Day and a great organization like Blue Wagon Group couldn’t let the day pass without sharing. So, if you’ll indulge us a bit, we have gathered some of our favorite furry friends …
Yesterday was International Youth Day. Recognizing this day as an, a-hem, “seasoned” PR pro caused me to muse about what has historically been one of my favorite tasks throughout my career…mentoring and helping younger people on their …
They say, “video killed the radio star,” but I’m here to solidly dispute that, given the popularity of podcasts. Podcasts are here to stay and deserve a seat at the PR strategy table; we’d all do …
Last year I stopped working at an organization where I used an Outlook calendar to manage my work and personal schedules. I also had a big wall calendar that showed three months at a time to …
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