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April 4, 2022Work/Life BalanceRobin Lindner

“The cost of doing business…”

Business owners, especially small business owners, are often faced with choices tougher than a piece of overcooked meat. Every dollar counts. Payroll, insurance, equipment, utilities – the list is never ending. But are you setting aside money to invest …

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March 19, 2022CommunicationsAlexson Calahan

PR can’t stand alone

Have you ever had such a good idea that you stumble over yourself to get it “out there?” The product so exciting or the timely promotion that you know will hit just right can be so …

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February 24, 2022Work/Life BalanceNancy Mayes

Lessons for work and life from Pilates

I started Pilates to improve the health of my back. Many years later, I’m still “practicing.” In a weird lightbulb moment, my brain recently connected some key tenets of Pilates to my everyday life and work …

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January 24, 2022CommunicationsRobin Lindner

Trust doesn’t come first

I began teaching at a North Carolina university in the fall of 2021 and learned immediately the last chapter we studied needed to be the first. Ethics and professionalism are not where to wrap up the conversation …

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email inbox
November 9, 2021CommunicationsRobin Lindner

Write like a boss

How many of you have gotten an email and been unable to wade through all the blather to get to the point? You know you have been on the giving and the receiving end of this scenario. Many …

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October 4, 2021CommunicationsNancy Mayes

“Added Value” – buzzword or truism?

The phrase “added value” is tossed around a lot in the business world.  Is it just buzz? Or does relationship wisdom lie within those two words?  A trusted mentor once told me: “Always be looking for ways to …

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September 7, 2021CommunicationsNancy Mayes

The value of the APR after my name

Back around 2001, life was looking like it might take me beyond Knoxville, Tenn.  I decided I needed a competitive advantage if I suddenly found myself in a larger job market, so I began the process …

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Working media
August 6, 2021CommunicationsNancy Mayes

Staffing a media room? We’ve got the inside scoop.

One of our favorite assignments at Blue Wagon is staffing a media room at a client’s trade show or conference. The energy, the hustle-and-bustle, the people – it all makes for a fun, sometimes frantic, few …

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Trade Shows
July 22, 2021CommunicationsNancy Mayes

Can pr help you with trade shows? YES!

Are you looking to maximize your trade show engagement? Be sure you aren’t overlooking pr opportunities.  Recently, Blue Wagon Group helped Aerologic Marketing and its client, Camel Expeditionary, take a deeper look at planning for future trade show engagement and …

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June 25, 2021PublicationsLeslie Hughan

The case for case studies

You’ve hired a public relations group and the first thing they suggest is to write some case studies. Cool. Maybe. How exactly does a case study, that lives on your company’s website, help you reach your …

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