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June 25, 2021PublicationsLeslie Hughan

The case for case studies

You’ve hired a public relations group and the first thing they suggest is to write some case studies. Cool. Maybe. How exactly does a case study, that lives on your company’s website, help you reach your …

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hospital staff
June 11, 2021CommunicationsMelana B. Hydrick

An unlikely communications tool for hospitals

A hospital is not a place we typically think much about. Until we need one.  While last year led to a huge worldwide appreciation of hospitals and healthcare workers, the real value of a local medical center …

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May 24, 2021CreativityNancy Mayes

Stop navigating and float in good company

As adults, I think we are pressured to always be on-track, be clear, have direction. Of course, these things are necessary and usually helpful in our work—but I also think, at times, they can hinder us …

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May 10, 2021Work/Life BalanceAmanda Ebert

Making the most of working from home

When it comes to remote work, it looks like it is here to stay. Thanks to COVID-19 drastically changing the way we live and work, employers have realized employees can remain productive working from home, and …

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sifting through the fake to find the facts
April 20, 2021CommunicationsRobin Lindner

SIFTing through the fake to find the facts

The entirety of the internet is such that if you tried to read it all, it would take you 57,000 years, even if you read for 24 hours a day. The amount of “information” available to us …

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mastering the zoom media interview
April 10, 2021CommunicationsNancy Mayes

Six tips for mastering the Zoom media interview

As we enter the second year of the pandemic, many of us are experiencing Zoom meeting fatigue.  But when it comes to pitching media and coordinating interviews, Zoom and other video conference platforms have become an incredible …

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March 24, 2021Work/Life BalanceNancy Mayes

Priorities and sweet tea

If you grew up in the South like me, you are likely a fan – maybe a connoisseur – of sweet tea.  Would you rather have a flavorful glass of sweet tea, or three glasses of vaguely-tea-flavored …

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March 15, 2021CommunicationsRobin Lindner

Read the room. Pitch.

Yes, you have a job to do – get media exposure for your client. Yet you cannot ignore the climate into which you are sending those pitches. If you do, you do a disservice to your …

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Photo by Charles Deluvio on Unsplash
February 24, 2021Work/Life BalanceLeslie Hughan

Blurred lines

Balancing professional life with my private life always had been a challenge of mine. Although the longer I have worked, the more that struggle shifted. At first it was making sure I could carve out enough …

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January 20, 2021CommunicationsJennifer Waddell Madar

Journalists are people, too

We are your neighbors, moms and dads, your Sunday school teachers, and the people who hold the door for you at the store.   We are also now, more than ever, the targets of your verbal and physical …

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