How to write a great op-ed
When I was in college, I loved reading Anna Quindlen in the New York Times. Her commentaries were well-written and could be quite pointed. Great essays that muster facts to make persuasive arguments and advocate for …
Nourish your plants, nourish your brain
Have any indoor plants? Mine brighten my office. They’re low maintenance, and grow happily with occasional water. But every now and then, I give them plant food for an extra kick of nutrients. Guess what happens? They …
Responding during a tragic news cycle: Don’t be tone deaf
The barrage of horrific words and images recently from the middle east have rocked all of us. The Israel/Gaza situation has caused us at Blue Wagon Group to consider our own humanity, be mindful of those …
Update crisis plans regularly for effective reputation management
Wise organizations keep a crisis communications plan at the ready and update it regularly because failing to plan is planning to fail. That famous quote, often attributed to Benjamin Franklin with a similar iteration from Winston Churchill, …
Media pitches and interview prep
PR professionals work with journalists through media pitches and for interviews, so it’s important to know how to interact with journalists to present your client in the best light. Strong media pitches are integral to gaining earned …
My first internship
As an intern at the Blue Wagon Group, I learned so much this summer about both pr as an occupation and also workplace experience. I am a senior in high school, and this was my first internship. …
Learn to rest, not quit.
A client said this phrase to me the other day. Little sparks lit up in my brain. How is it that I’ve never heard these words of wisdom? It has stuck with me. And I keep thinking …
AI in PR: Creating Prompts for Chat GPT
You have decided to use Chat GPT for a task and you are unsure of how to get the best output. First, read our blog posts about the benefits and pitfalls of AI to determine if …
AI in PR: Negative Aspects of AI
There are many great, practical uses of AI, but you must proceed with caution; it is not the answer to everything. If you are considering using AI-generated content to aid your clients and the work you …
AI in PR: The Benefits of AI and Chat GPT
From writing to image creation and data analyzation, artificial intelligence does it all. This blog post will highlight the specific advantages of AI and how to apply this technology to pr. Additionally, a great resource for …