The case for case studies
You’ve hired a public relations group and the first thing they suggest is to write some case studies. Cool. Maybe. How exactly does a case study, that lives on your company’s website, help you reach your …
An unlikely communications tool for hospitals
A hospital is not a place we typically think much about. Until we need one. While last year led to a huge worldwide appreciation of hospitals and healthcare workers, the real value of a local medical center …
Stop navigating and float in good company
As adults, I think we are pressured to always be on-track, be clear, have direction. Of course, these things are necessary and usually helpful in our work—but I also think, at times, they can hinder us …
Making the most of working from home
When it comes to remote work, it looks like it is here to stay. Thanks to COVID-19 drastically changing the way we live and work, employers have realized employees can remain productive working from home, and …
SIFTing through the fake to find the facts
The entirety of the internet is such that if you tried to read it all, it would take you 57,000 years, even if you read for 24 hours a day. The amount of “information” available to us …
Six tips for mastering the Zoom media interview
As we enter the second year of the pandemic, many of us are experiencing Zoom meeting fatigue. But when it comes to pitching media and coordinating interviews, Zoom and other video conference platforms have become an incredible …
Priorities and sweet tea
If you grew up in the South like me, you are likely a fan – maybe a connoisseur – of sweet tea. Would you rather have a flavorful glass of sweet tea, or three glasses of vaguely-tea-flavored …
Read the room. Pitch.
Yes, you have a job to do – get media exposure for your client. Yet you cannot ignore the climate into which you are sending those pitches. If you do, you do a disservice to your …
Blurred lines
Balancing professional life with my private life always had been a challenge of mine. Although the longer I have worked, the more that struggle shifted. At first it was making sure I could carve out enough …
Journalists are people, too
We are your neighbors, moms and dads, your Sunday school teachers, and the people who hold the door for you at the store. We are also now, more than ever, the targets of your verbal and physical …