Wire services. They’re not dead, but they’re definitely misunderstood. They continue to show up in strategy decks and client conversations, often with a healthy dose of skepticism. Services like PR Newswire, Business Wire, and GlobeNewswire have been staples …
I can chop an onion without crying (mostly). I can sear a piece of chicken until it's perfectly golden brown. I can even plate it with a sprig of rosemary that makes it look almost Instagram-worthy. But a Michelin-star …
I put myself on a diet after President Trump’s re-election. As someone immersed in media, I knew the flood of junk content would be like the aftermath of Halloween—a table overflowing with candy: too many options, …
In the grand tapestry of public relations, the occasional slip is inevitable much like the errant coffee spill on a white shirt. However, it's not the spill that defines us but how swiftly and elegantly we …
There’s a difference between a message that resonates and one that fades into the digital abyss, and it often comes down to the strategic crafting of your communication. At the heart of this strategic crafting lies the …
Do you consider yourself a good employee? How did you become one? If I were a gambler, I’d wager at least one person spent real time with you during various stages of your career. “I don’t have time to teach someone, …
People judge books by their covers. It’s just how our brains work. We are so overloaded most days we use all sorts of mental shortcuts to help perform basic activities. Before we even get out of the bed …
“Go big or go home,” is not sound advice when it comes to media or public relations. If that’s your current strategy, then you should just … go home. The adage is first cited in the 1990s …
If you’ve read the headline, you might be thinking this is a “gimmie.” Blue Wagon Group is a public relations firm, so clearly “PR” stands for … public relations. True. But, unless you’re a public relations professional, you might not …
Business owners, especially small business owners, are often faced with choices tougher than a piece of overcooked meat. Every dollar counts. Payroll, insurance, equipment, utilities – the list is never ending. But are you setting aside money to invest …
Blue Wagon Group is ready to evaluate your goals and deliver an effective communication strategy that replaces questions with solutions.
