Mentoring: Make Time
Do you consider yourself a good employee? How did you become one? If I were a gambler, I’d wager at least one person spent real time with you during various stages of your career. “I don’t have time to teach someone, …
All posts by Robin Lindner
Perception is reputation
People judge books by their covers. It’s just how our brains work. We are so overloaded most days we use all sorts of mental shortcuts to help perform basic activities. Before we even get out of the bed …
Fail small
“Go big or go home,” is not sound advice when it comes to media or public relations. If that’s your current strategy, then you should just … go home. The adage is first cited in the 1990s …
What does PR really stand for?
If you’ve read the headline, you might be thinking this is a “gimmie.” Blue Wagon Group is a public relations firm, so clearly “PR” stands for … public relations. True. But, unless you’re a public relations professional, you might not …
“The cost of doing business…”
Business owners, especially small business owners, are often faced with choices tougher than a piece of overcooked meat. Every dollar counts. Payroll, insurance, equipment, utilities – the list is never ending. But are you setting aside money to invest …
Trust doesn’t come first
I began teaching at a North Carolina university in the fall of 2021 and learned immediately the last chapter we studied needed to be the first. Ethics and professionalism are not where to wrap up the conversation …
Write like a boss
How many of you have gotten an email and been unable to wade through all the blather to get to the point? You know you have been on the giving and the receiving end of this scenario. Many …
SIFTing through the fake to find the facts
The entirety of the internet is such that if you tried to read it all, it would take you 57,000 years, even if you read for 24 hours a day. The amount of “information” available to us …
Read the room. Pitch.
Yes, you have a job to do – get media exposure for your client. Yet you cannot ignore the climate into which you are sending those pitches. If you do, you do a disservice to your …
Talk is not cheap.
Whether you’re sitting in a chaise lounge, a plastic beach chair or hiding in your new makeshift home “office,” chances are you are acutely aware we are at a pivotal point as a society, and perhaps …